Turn Conversations to Cash ~ Thursday September 25th 1-3 PM

Top producers aren’t lucky—they’re skilled at transforming objections into opportunities. Imagine converting just one extra “no” into a “yes” each week. That small shift could mean 50 new clients in a year—without talking to a single extra lead. In this class, you’ll discover the emotional forces that drive decisions, proven questioning techniques that open doors, and simple objection handlers you can start using today. If you’re ready to sharpen your skills and raise your batting average, this training will show you how to win more business with the clients you already have in front of you.

This Great Event Brought to You By Crown Coaching Group

"An investment in knowledge pays the best interest." — Benjamin Franklin

Your Featured Presenter: Peter J Pessetto

Business Development Manager, Crown Home Mortgage

Peter Pessetto is a seasoned leadership coach, digital strategist, and entrepreneur with over a decade of experience helping top-performing real estate agents and lenders sharpen their skills and grow their businesses. As a former MAPS/BOLD Coach with Keller Williams Realty International, Peter has trained more than 1,000 professionals across the U.S. and Canada, earning a 95% approval rating for his engaging, results-driven coaching. He is also the author of Active Choices, a book focused on personal and professional growth, and has delivered over 3,000 hours of live presentations to audiences nationwide.

Peter’s passion is simple: to help professionals turn conversations into opportunities, increase their closing ratios, and make lasting change by mastering the art of objection handling.

Access Our Previous Events On Demand Now

1031 Tax Deferred Exchanges

Register For Our Upcoming Class on DSCR & Fix & Flip Loans and you will get access to this class immediately with your registration

Navigating Home Financing With Confidence

If you're new to the home buying process, or it's been awhile, this is a great place to start your education. Start Learning Now

Be Financially Prepared

Be Prepared

Identify client emotions and reframe objections to inspire action.

Get answers to your questions

Handle Questions Quickly

Use the “why, how, what, who” question framework to guide conversations.

Investment Real Estate

Start Using This Immediately

Apply simple objection-handling scripts to turn hesitation into agreements.